1993 Why are you doing this – Behaviour management in everyday life. Dutch. Waarom doet U dat ?! – Beïnvloeding van het gedrag in het dagelijks leven (Amsterdam: Swets & Zeitlinger, 168 p., illustr, by Michael van Beek. Notes, sources, lit. ISBN 90-265-1298-8). How situations and objects all around are increasingly designed to channel our reactions in desired directions.

Some 48 small chapters follow an average young woman throughout a 24-hour day: from the home to work, in the car and public transportation, the GP’s office and the supermarket, etc.

Presented at a large manifestation on Applied Psychology, celebrating the centenary of Dutch psychology, in the building of the Utrecht Trade Fair.

Tv Bk. Itw. Astrid Joosten, VARA (11'48): https://www.youtube.com/

The book inspired a series of 1995 magazines with (almost) the same title, co-presented by the author. Broadcast in prime time, by Ncrv televison on the first Dutch public channel.