Screening difference – How Hollywood’s blockbuster films imagine race, ethnicity and culture. English (Lanham, Md: Rowman & Littlefield, 279 p. w. notes, lit., glossary and index. ISBN 13: 978-0-7425-5584-6), and Dutch (see below). A study of how ‘exotic’ people are depicted in major movies, resulting from a regular video-illustrated course for foreign students at the Amsterdam University International School.

            The chapters focus on different genres, how their stories and images are often twisted and biased, with cases on well-known movies and characters. Animated cartoons for children (f.i. Disney’s 1990s Aladdin, Lion King, Pocahontas and Mulan). Antiquity movies (The Mummy). Wilderness adventure (King Kong, Tarzan, but also the television ‘reality show’ Expedition Robinson). Westerns and Southerns (Zorro). Romantic and erotic encounters (Hula films, but also the musical Ms. Saigon). Colonial adventure (Anna and the King, Indiana Jones). Spies, action and war (Bond, Rambo, Blackhawk down). Religion (The prince of Egypt, the Passion of the Christ). SF and space (Star trek, Star wars).

            Dutch version: Exotisch Hollywood – Verbeelding van andere culturen in recente succcesfilms (Amsterdam: Boom 2006, 287 p., w. movie pictures, notes, lit., register. ISBN 90-8506-080-X). Developed with support of the NCDO Dutch national commission for development cooperation.

            Tv Bk. Itw. Hadassah de Boer, Arena, NPS (13'04):  https://www.youtube.com/

           The same grid was later applied to Avatar, after it became an all-time 3D super-hit, in a Hongkong conference paper subsequently published in: Chin-chuan Lee (ed.), Internationalizing international communication (Univ. of Michigan Press, Dec. 2014).