The battle over public opinion – Issues management and shock waves. Dutch. Strijden om de publieke opinie – Issues management bij schokgolven. (Amsterdam: Boom, 216 p. with ref., lit., glossary, register. ISBN 978-90-473-0078-6).

            The introductory chapters discuss public opinion  (case ‘global warming’), the emergence of issues (case Body Shop ‘healthy cosmetics’). Part II about ‘Patterns’ discusses the role of groups (case the ‘democracy movement’), of discourses (case Amsterdam expansion to the island of IJburg), of spreading (case ‘reduced meat consumption’), of perception (case opposition to a new waste disposal plant). The emphasis is on a better understanding of sudden unexpected shifts. Part III on ‘Policy’ discusses sudden reversals (case Heineken’s low alcohol Buckler beer), issues management (case the controversies about Accountants), crises (case the Baby Benz car), and social responsibility (case Genetic Modification). Sold out/ Out of print > Pdf's

            An earlier version was published as Schokgolf – Omgaan met opinie-dynamiek (2001).

            Tv Bk. Itw. Wim Schippers, Flogiston, VPRO (8'38):  https://www.youtube.com/